Product Marketing Manager

Real Voices. Superior Advertising. Thriving Media.

CivicScience is seeking a strategic marketer to guide go-to-market execution, product positioning, sales enablement, and commercialization efforts across our suite of consumer intelligence solutions. This role will work cross-functionally with Product, Research, Sales, Client Success, and Marketing teams to bring new offerings to market, develop compelling narratives, create impactful sales materials, and drive revenue growth.

Key Responsibilities

• Develop and refine product messaging, positioning, and value propositions for CivicScience's consumer intelligence, audience insights, and measurement solutions.
• Contribute to go-to-market strategy and launch execution for new products, research offerings, platform capabilities, and industry solutions.
• Build and maintain sales enablement materials, including pitch decks, one-sheets, vertical playbooks, pricing resources, case studies, and competitive positioning documents.
• Support sales with tools, resources, and messaging that improves product understanding, accelerates pipeline progression, and drives revenue growth.
• Collaborate with cross-functional teams to align business objectives, customer needs, and market opportunities.
• Conduct market, competitive, and industry research to inform product positioning, messaging, and commercialization strategies.
• Translate consumer intelligence and market research into compelling narratives, though leadership, and client-facing materials.
• Create and maintain collateral materials, product storytelling assets, and customer communications that drive engagement and adoption.
• Craft visually compelling presentations, marketing materials, and event assets while ensuring brand consistency across all customer touchpoints.
• Support sponsorships and industry activations through content development, messaging, and sales enablement materials.
• Own the creation and execution of compelling assets across...