Media Buyer - AI native

About Us

We're a fast-scaling performance marketing group running large-scale lead generation across education, finance, insurance, and consumer services. We buy media at volume, test aggressively, and treat data and creative as a single loop. We're building a modern, in-house buying team where AI isn't a side experiment. It's part of how the team works every day. As we expand into new verticals and markets, we're looking for buyers who can own results end to end and who genuinely want to operate with AI in the loop.

The Role

We're hiring a native-led Media Buyer to own campaigns on Taboola and Outbrain at scale, with real range into paid search and paid social. You'll run daily optimisation against hard KPIs (CPL, lead quality, ROAS, CTR, volume) while orchestrating AI tools. Connected analytics, browser agents, and purpose-built workflows, as a daily co-pilot. You'll keep a human hand on every spend decision and a sharp eye on compliance in an advertorial, lead-gen context.

What You'll Do

• Plan, launch, optimise, and scale native campaigns on Taboola and Outbrain, owning performance from creative through funnel to lead quality.
• Extend the same discipline into paid search (Google Ads) and paid social (Meta), with cohesive messaging and tracking across channels.
• Build and manage lead-gen funnels advertorial/pre-sell pages, multi-step flows, and direct-submit funnels across our verticals.
• Run daily optimisation cycles: decide what to scale, pause, or test based on CPL, lead quality, ROAS, CTR, and volume not vanity metrics.
• Drive high-tempo experimentation across creatives, headlines, images, angles, placements, landing pages, audiences, and funnels.
• Write and direct high-converting headlines, angles, and advertorial copy (with support from creative and AI workflows).
• Analyse performance with GA4 and tag-based tracking, spot trends early, and make proactive calls backed by data.
• Stay current on platform changes, n...