Marketing Specialist - Lifecycle and Retention

Job Summary

The Marketing Specialist, with a focus on Lifecycle & Retention, plays a key role in advancing OSV’s mission by leading retention marketing efforts across OSV’s product portfolio, helping drive customer engagement and ongoing relationships with Catholic schools, parishes, and dioceses.

This role helps strengthen OSV’s approach to retention marketing by ensuring customer engagement efforts are consistent, connected, and aligned across products and teams. Working within established frameworks and in close collaboration with senior marketing leaders, the specialist brings lifecycle strategies to life through thoughtful retention campaign execution and coordination as well as a continuous cycle of learning, iteration, and implementation of new ideas. All of this is done with a strong desire to multiply impact for the customer through engagement with the OSV ecosystem of products and services.

The Specialist partners with product management, sales, customer success, and creative teams to ensure that all campaigns are data-driven, mission-aligned, and resonate deeply with ministry leaders, educators, and catechists. This role also provides opportunities to contribute to broader strategic initiatives, including initiatives supporting American Church Inc. (ACI), an additional company of OSV, and future account-based marketing (ABM) efforts, with a path to expanded ownership and take on additional responsibility over time.

**Essential Job Functions (*=non-essential tasks):**

• Serve as the primary marketing lead for retention campaigns across OSV’s product portfolio.
• Develop and implement multi-channel lifecycle campaigns (email, digital, print, and social) that drive customer engagement, product adoption, and renewal.
• Execute customer communications across key stages of the customer experience, including onboarding, engagement, and renewal.
• Coordinate retention marketing efforts across products to support a consistent and connected...