Marketing Manager US, Demand Generation & Campaigns

Eckoh

is a market leader of Customer Engagement Security Solutions, supporting an international client base from our offices in the U.S. and the U.K. Eckoh is owned by Bridgepoint one of the world's leading private asset growth investors, with over $75 billion of assets under management.

As a PCI DSS Level 1 Service Provider, our products and expanding digital and conversational AI capabilities help enterprises protect sensitive data, improve customer experience, and modernise the way they operate. Our mission is to set the standard for secure interactions between consumers and the world’s leading brands. With a strong heritage in secure payments and an expanding portfolio of cloud native, omni-channel engagement solutions our vocation is simple: to make every customer interaction secure whether it is handled by a human agent or an AI agent, without ever compromising the customer experience.

Our large portfolio of clients, which includes many of the Fortune 250, come from a broad range of vertical markets including healthcare, retail, hospitality, financial services, and utilities.

The Role

Eckoh is seeking a results-driven Demand Generation & Campaign Marketing Manager to lead integrated marketing campaigns that generate pipelines, drive engagement, and support new customer acquisition. This role will own campaign strategy and execution across email, webinars, events, account-based marketing (ABM), content promotion, and social media.

The ideal candidate combines strong strategic thinking with hands-on execution and thrives in a fast-paced B2B environment. This position reports to the Head of Marketing and works closely with Sales, SDRs, Digital Marketing, and Product Marketing.

Key Functional Responsibilities

*Webinar & Event Marketing:*

• Own the planning and promotion of webinars, virtual events, and field marketing programs.
• Manage co-branded webinars with customers, partners, and industry organizations.
• Support trade shows, sponsorships, executive dinners, and regional events.

*Account-Based Marketing (ABM):*

• Partner with Sales and SDR teams to develop targeted account engagement strategies.
• Build campaigns that increase engagement within key accounts.
• Support account-specific outreach and marketing initiatives.

*Lead Nurture & Marketing Automation*

• Create and optimize email nurture programs.
• Support lead management processes and lifecycle marketing initiatives.
• Collaborate with Digital Marketing on conversion optimization and campaign performance.

*Content Promotion:*

• Develop promotion strategies for content, webinars, thought leadership, and product initiatives.
• Coordinate campaign execution across email, social media, paid media, and partner channels.

*Social Media Management:*

• Own the corporate LinkedIn strategy and editorial calendar.
• Coordinate thought leadership, customer stories, campaign promotion, partner content, and company updates.
• Manage social media performance reporting and employee advocacy initiatives.

*Analytics & Reporting:*

• Track campaign performance and report on key demand generation metrics.
• Analyze marketing contribution to pipeline and revenue.
• Provide recommendations for improving campaign effectiveness and ROI.

Key Essential Skills

• 5 years of experience in B2B demand generation, campaign marketing, or field marketing.
• Proven experience managing multi-channel marketing campaigns.
• Experience with email marketing, webinars, events, and marketing automation platforms.
• Strong analytical and reporting skills.
• Experience working closely with sales teams and SDR organizations.
• Excellent project management and communication skills.
• Ability to balance strategy and execution in a fast-paced environment.

Our Culture

*Our values sit at the heart of the culture at Eckoh:*

*We* *encourage* *and support everyone to grow with Eckoh*

*We* *challenge**, listen, and are open minded to change and suggestions from others*

*As trusted advisors, we use our* *knowledge* *to solve challenges and deliver the best for our clients*

*We take personal* *ownership* *to strive for excellence in whatever we do*

*We are welcoming, embrace diversity and respect each other in a spirit of true* *humanity*

At Eckoh we value creativity, collaboration and innovation and look forward to welcoming a new team member who shares these values.

We care about making the world secure and we believe everyone should be able to trust every brand and engage without risk.

Join Us!

So, if you are an innovator and love to find creative solutions to challenges, are passionate about helping customers provide exceptional service then you should consider working here at Eckoh.

Pay: From $80,000.00 per year

Benefits

* Health insurance

Work Location: Remote