Marketing Generalist (A to Z Marketer)

Smalls is a Richmond retail store at Merchants Walk that sells new conditioned merchandise sourced from unclaimed mail, from name-brand clothing to home goods, plus an online store at smallsrva.com and an eBay shop. New stock hits the floor every day. We're looking for a full-time, do-it-all marketer to own our marketing from A to Z. You'll primarily operate by yourself with minimal staff assistance.

Smalls is a locally own store, you'll work directly with the owner and retail staff.

What you'll do

• Plan and run our social media (Facebook, Instagram, TikTok): shoot photos and video in the store, write posts, and grow our following
• Manage email marketing and customer lists through Shopify and our loyalty program (Datacandy)
• Run and improve local paid ads, including Google Ads, Facebook, Insta, TikTok
• Plan in-store promotions and sales events, and create + print the signage and graphics for them
• Develop new product offers, such as mystery boxes and corporate gift boxes, and get the word out
• Keep our website and online listings looking fresh
• Grow Google reviews and our local reputation
• Track results in Power BI and report what's working

What we're looking for

• Experience in marketing, social media, or content creation (retail or small business a plus)
• Comfortable on camera and behind it; strong photo and short-form video skills
• Strong writer with a good eye for design (Canva or similar)
• Knowledge of Power BI for tracking and reporting in-store sales results
• Experience using Claude or other AI tools to speed up content, research, and analysis
• Self-starter who can own a plan and execute without a big team
• Bonus: experience with Shopify, Google Ads, or email platforms

Gear you'll have access to

• Nikon D850's with a selection of lenses,
• Pixboom Spark 4K 1000FPS Global-Shutter S35 Cinema Camera
• Studio lighting and backdrops
• Epson P9000 44" large-format printer; we print our own signage in house

Schedule

• Full-time, Tuesday to Saturday, 10am to 6pm
• One remote day per week for editing, scheduling, email, and reporting
• Plan and time marketing around local flea market weekend events

Pay and benefits

• $40,000 to $48,000 per year, based on experience
• Bonus tied to sales growth and social follower growth
• 2 weeks paid time off after a 90-day introductory period

Pay: $40,000.00 - $48,000.00 per year

Benefits

• Employee discount
• Flexible schedule
• Paid time off
• Retirement plan

Work Location: In person