Marketing Director

Location

Remote (East Coast preferred) Pay: $70,000 to $75,000 per year

About the Role

You will lead Affinity’s digital marketing, driving qualified leads through Google Ads, SEO, and SEM while protecting a polished, luxury brand. As we expand, you’ll build our presence in new markets from the ground up. We need someone hands-on, data-driven, and ready to take ownership.

Responsibilities

• Plan, launch, and manage Google Ads campaigns, including budgets, keywords, ad copy, and conversion tracking
• Own SEO across our website, including on-page, technical, and local SEO, plus Google Business Profiles for each location
• Build and optimize location and service pages, including new pages for our expansions
• Track performance across Google Analytics, Search Console, and call tracking, and report on leads, cost per lead, and conversions
• Make sure every lead flows cleanly into HubSpot, so sales can follow up quickly
• Create and manage content, including website copy, blog posts, and email campaigns, in our brand voice
• Work closely with leadership and the sales team to align marketing with growth goals

Requirements

• 3 to 5+ years in digital marketing, with hands-on Google Ads and SEO experience
• Proven results growing leads through paid search and organic search
• Experience with Google Analytics 4, Search Console, and a CRM, ideally HubSpot
• Comfortable updating a website, such as WordPress
• Strong writer with an eye for a polished, high-end brand
• Healthcare, home care, or senior care marketing experience is a plus
• Independent, organized, and driven by results

Who You Are

• Data-driven, and you know your numbers
• Creative, with a strong sense of luxury branding
• Comfortable owning a channel from strategy to execution
• Excited to help launch a brand in a new market

Compensation

• $70,000 to $75,000 base salary
• Room to grow as we expand

Why Affinity

• A fast-growing luxury concierge agency
• White-glove service and an excellent reputation
• Supportive, visionary leadership
• Autonomy and respect for top performers
• Real opportunities to grow your role as we expand into Florida

To Apply

Submit:

• Your resume
• Examples of Google Ads or SEO campaigns you’ve managed, with results
• Your portfolio or website samples, if available

Job Type

Full-time Benefits: Paid time off, health insurance Experience: Digital marketing, Google Ads and SEO Work Location: Remote

Pay: $70,000.00 - $75,000.00 per year

Benefits

• Health insurance
• Paid time off

Work Location: Remote