Marketing Data Coordinator

The Marketing Data Coordinator will be responsible for collecting, analyzing, and reporting on paid media and marketing campaign data to support decision-making and strategy development across client campaigns. This role works closely with the media team, tracking spend, pacing, and performance across channels. This position requires strong analytical skills and attention to detail, with a focus on managing performance dashboards and helping drive reporting. The ideal candidate understands paid media mechanics from the buy side, can translate complex data into clear, actionable insights, and contributes to data-informed strategies in a fast-paced, integrated environment.

Responsibilities

• Collect, organize, and maintain data from multiple media channels, platforms, and vendors to ensure data accuracy and consistency.
• Track media spend against budget, monitor pacing, and flag delivery or pacing issues before they affect campaign performance.
• Track campaign performance metrics, analyze trends, and provide actionable insights to improve media effectiveness and efficiency.
• Reconcile spend and billing data across platforms (e.g., Meta, Google Ads, DSPs) to support accurate client invoicing and budget reporting.
• Develop detailed reports, decks, and dashboards to illustrate spend, performance, and trend data.
• Conduct research on market trends, customer demographics, and competitor activities to inform strategic and media planning decisions.
• Monitor industry statistics, platform updates, and emerging trends to keep campaigns aligned with current market dynamics.
• Assist in establishing and maintaining tracking pixels and containers across platforms and websites.
• Collaborate with the media team and internal partners to align data and reporting deliverables with client needs.
• Attend meetings to present findings, spend recaps, trends, and recommendations to leadership, clients, and team members.
• Assist in devising methods for collecting data (surveys, opinion polls, etc.) and evaluating the effectiveness of various campaign executions.

Job Requirements

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 3+ years of experience in paid media, digital media buying, campaign management, or a related analytical role.
• Working knowledge of paid media terminology and mechanics—CPM, CPC, CTR, ROAS, pacing, frequency, bid strategies—and how they roll up into performance and spend reporting.
• Experience with data visualization tools such as Google Data Studio and strong Excel skills.
• Strong understanding of key digital marketing metrics and data sources including Google Analytics, Google Ads, and Sprout Social.
• Excellent verbal and written communication skills, with the ability to convey complex data clearly to both media and non-media audiences.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Detail-oriented, self-motivated, and able to work independently with minimal supervision.
• Positive attitude, team player, all-around ideator, and strong collaborator.
• Strong understanding of a campaign’s life cycle, from planning and buying to optimization and reporting, across media channels.
• Demonstrated success supporting or managing media campaigns to achieve client KPIs and budget targets.
• Collaborative spirit with drive to create smart work, meet brand objectives, and serve client needs graciously.
• Experience in an agency or corporate media/marketing setting, particularly in a media buying or media coordinator capacity.
• Familiarity with CRM platforms such as Sprout Social, HubSpot.
• Hands-on experience with Google Data Studio, Google Ads, programmatic/DSP platforms, Sprout Social, Asana, and Slack.
• Active certification(s) from relevant platforms such as Google Ads, Meta Blueprint, StackAdapt.

Required Qualifications

• At least four years of integrated marketing or digital agency experience
• Proficiency with Meta, Google Ads, email platforms, CMS tools, Sprout Social, Asana, and Slack
• Google Ads, MailChimp, StackAdapt, and/or Meta certifications
• Bilingual (English and Spanish) is a plus

Job Environment & Benefits

• 80% paid health for employees after standard 90 days. Dental, vision and dependent coverage also available after standard 90-days.
• A highly integrated and collaborative team
• Hybrid work environment
• Bankless PTO
• 5 standard holidays, plus 3 weeks of full agency closure including March (Spring Break), Thanksgiving (week), and Winter Break (week between Christmas and New Year’s Day)

Work Location

80% remote in the San Antonio area, with regular and scheduled on-site, in-person requirements—Mondays in-office, Tuesday - Thursday remote. This position will also require on-location instances and work outside regular office hours to meet the demands of creative production schedules and client deliverables.

Salary commensurate based on experience and applicable skills.

$50K Annual Salary

Send a cover letter and resume to info@talk-strategy.com. Absolutely no phone calls.

talkStrategy Values:

• Be Collaborative.
• Be Inspired.
• Be Kind.
• Be Strategic.
• Have fun, seriously.

Job Type: Full-time

Pay: From $50,000.00 per year

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in San Antonio, TX 78216