Marketing Creative Strategy Manager

*“This role is not eligible for U.S. immigration sponsorship.”*

About the Job

The Lifetime Value Co. is looking for a Marketing Creative Strategy Manager to lead the strategy, development, and optimization of performance-driven advertising creative across our paid marketing channels. This role will sit at the intersection of media buying, creative production, and analytics to ensure our advertising creative is continuously evolving, testing, and scaling to drive performance.

This role will oversee the ideation, testing, and iteration of creative across paid social, YouTube, display, native and emerging upper-funnel channels including connected TV. The ideal candidate understands how creative drives performance marketing results and can translate campaign data and media buyer insights into scalable creative concepts, particularly in video formats. They should have a strong intuition for what makes content go viral—from scroll-stopping hooks and compelling storytelling arcs to emotional triggers and trend-aware formats that earn organic reach even within paid environments.

In addition to leading creative strategy, this role is expected to actively build AI-powered workflows and automations that increase creative velocity, expand testing capacity, and accelerate how product, brand, and performance insights translate into new creative opportunities. This includes leveraging AI to synthesize information across our brand and product portfolio, identify gaps between product value propositions and current marketing narratives, and generate net-new concepts for the creative team to execute against. Candidates should have hands-on experience applying AI tools and automation frameworks within creative or performance marketing workflows.

You will collaborate closely with our marketing buyers, creative team, video production partners, and external agencies to ensure a strong pipeline of new creative concepts and a structured approach to testing and optimizati...