Marketing Coordinator

Job Summary

BCG Connect is a twenty-year provider of direct mail and creative services for the Non-Profit and Education markets. We are a profitable and privately owned company. BCG Connect is in the fundraising business!

We take pride in helping our clients achieve their fundraising goals each year. Many of our outstanding clients in these markets have been with BCG Connect for more than a decade.

This innovative marketing position is hybrid offering a comfortable workspace at our Wilmington MA facility as well. With most of the business coming from our outstanding Education and Non-Profit clients, it is important that this Marketing Specialist has a sincere interest in finding new clients and collaborating with our current clients to better understand their needs and goals. All while developing a continued interest in the fundraising business. We are seeking an energetic and detail-oriented Marketing Coordinator to join our dynamic and successful creative marketing company In the Fundraising space. This position reports to the President.

In this role, you will help drive the development and execution of innovative marketing campaigns that elevate our brand presence. Your expertise in marketing tools, content creation, and analytics will be essential in optimizing campaign performance and engaging target audiences.

This position offers an exciting opportunity to contribute to impactful marketing initiatives while honing your skills in the fundraising environment dedicated to growth and creativity.

Responsibilities

• Develop, implement, and manage comprehensive marketing campaigns across platforms such as direct mail, social media, email marketing, and events.
• Utilize SEO tools, keyword research, and content management systems to enhance website visibility and organic search rankings.
• Manage direct mail campaigns to maximize our fundraising capabilities.
• Create compelling content including graphics, posts, and multimedia assets.
• Monitor and analyze campaign performance using Google Analytics, web analytics reporting tools, and marketing automation platforms. .
• Conduct website management tasks such as updating content, ensuring best practices are followed, and maintaining site functionality. Manage a budget!
• Collaborate with our Design Group to help build our lead gen campaigns.

Requirements

• Proven experience with the digital direct mail marketing tools and Hubspot for all sales/marketing automation.
• Strong interest in the Fundraising business,
• Demonstrated ability to create engaging content for diverse audiences across social media channels; proficiency in graphic design.
• Knowledge of web analytics reporting methods to track campaign success for future lead generation strategies.
• Experience managing social media platforms.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
• Strong communication skills with a keen eye for detail; ability to analyze data effectively for continuous improvement of marketing efforts.

Join us as a Marketing Coordinator and become a vital part of a vibrant sales and marketing team dedicated to helping non profit organizations and schools exceed their fundraising goals.

Pay: $70,000.00 per year

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Wilmington, MA 01887