BWTEK

Marketing Communications Manager

Plainsboro, NJ, US$77,000-$92,000Posted today

Job Description

Metrohm Spectro is seeking a Marketing Communications Manager to support our scientific instrument and spectroscopy component businesses at our Plainsboro, New Jersey facility. This hands-on individual-contributor role coordinates the development and delivery of technical marketing content and integrated campaigns that support Metrohm's Raman spectroscopy, process spectroscopy, OEM, and IPS laser businesses worldwide.

The successful candidate will work with product managers, application scientists, and other subject-matter experts who provide scientific knowledge and technical source material. The Marketing Communications Manager will facilitate content development, maintain momentum among contributors and reviewers, and convert approved technical material into clear customer communications and effective multichannel campaigns. This is not a technical-writing or people-management position.

The ideal candidate is a self-starting, creative, and highly organized marketing professional. This individual-contributor role coordinates and simplifies complex product messages for technical audiences, manages multiple deliverables, and brings a strategic marketing plan to life. Curiosity about science and technology is essential; coursework or experience in chemistry, biology, physics, engineering, or a related technical field is preferred.

PRIMARY RESPONSIBILITIES

Integrated Campaign and Product-Launch Execution

  • Marketing Communications Manager develops and execute global product-launch and market-development campaigns across web, email, social media, paid media, webinars, events, and sales channels.
  • Support positioning, messaging, value propositions, calls to action, sales tools, and customer-facing materials.
  • Marketing Communications Manager coordinates launch plans and deliverables with product management, applications, sales, regional teams, agencies, and vendors.

Scientific Content Facilitation

  • Marketing Communications Manager facilitates application notes, technical articles, press releases, webinars, newsletters, and other scientific content with subject-matter experts.
  • Create briefs defining the audience, customer problem, key message, contributors, reviews, schedule, and campaign use.
  • Guide contributors and manage technical, commercial, and brand reviews through approval and publication.
  • Adapt approved technical material into clear webpages, emails, social posts, sales tools, and event content.

Digital Marketing and Web Presence

  • Marketing Communications Manager manages website, e-commerce, landing-page, and campaign content.
  • Coordinate SEO, paid advertising, email automation, lead nurturing, and digital deployment with internal teams and agencies.
  • Use digital channels to build engagement, generate leads, and support product adoption.

Project and Stakeholder Management

  • Marketing Communications Manager maintains briefs, schedules, responsibilities, dependencies, approvals, and status across concurrent initiatives.
  • Keep internal teams, agencies, and vendors aligned, resolving delays, gaps, and conflicting feedback.
  • Communicate campaign schedules and available sales support materials.

Marketing Analytics and Continuous Improvement

  • Marketing Communications Manager maintains dashboards and monthly reports covering campaign, lead-generation, engagement, and channel performance.
  • Present practical recommendations and apply results and stakeholder feedback to improve future campaigns.

Events and Conferences

  • Coordinate trade shows, conferences, webinars, and regional events, including promotional materials, lead capture, and follow-up campaigns.
  • Marketing Communications Manager manages event deliverables with internal teams, organizers, agencies, and vendors.

PREFFERED QUALIFICATIONS & EDUCATION

  • Bachelor's degree in marketing, communications, science, engineering, or a related field.
  • Four or more years of hands-on experience in marketing communications, integrated campaigns, product marketing, content operations, or agency account management.
  • Experience marketing scientific, laboratory, photonics, medical, industrial, or other complex technical products is preferred.
  • Demonstrated ability to facilitate technical content development with subject-matter experts and translate approved information into clear customer communications.
  • Strong project-management, interviewing, editing, stakeholder-coordination, and communication skills.
  • Experience with digital marketing, CRM, email automation, SEO, advertising, analytics, and agency or vendor coordination.

KEY DELIVERABLES

  • Marketing Communications Manager integrates product-launch and market-development campaigns
  • Coordinated development, approval, publication, and promotion of scientific content and application notes
  • Content briefs, editorial calendars, project schedules, and review workflows
  • Website, e-commerce, landing-page, email, social, and digital advertising assets
  • Sales-enablement tools and customer-facing promotional materials
  • Conference, webinar, trade-show, and event support materials
  • Marketing dashboards and monthly performance reporting
  • Lead-generation, awareness, and customer-nurture campaigns

ESSENTIAL FUNCTIONS

  • Marketing Communications Manager work closely with cross-functional teams to achieve goals and deliver results.
  • Understand the basic scientific principles and customer applications needed to coordinate credible marketing content for spectroscopy markets.
  • Bring strategic marketing plans to life through organized execution, effective messaging, and clear calls to action.
  • Manage multiple priorities, contributors, reviews, and deadlines simultaneously.
  • Work on site at the Plainsboro, New Jersey facility five days per week, eight hours per day.

Job Type: Full-time

Pay: $77,000.00 - $92,000.00 per year

Benefits

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Tuition reimbursement
  • Vision insurance

Application Question(s)

  • What are your salary expectations?
  • What motivated you to apply to Metrohm Spectro?
  • What do you know about our company and our products?
  • Do you require a visa sponsorship to continue working in US? Metrohm Spectro is not currently offering employment sponsorship for this position.
  • Can you commute to this location, Plainsboro, NJ for an on- site schedule of 5 days per week, 8 hours per day?
  • Describe a technical content project where a subject-matter expert owned the technical information and you owned the process and final deliverable.

Work Location: In person

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