Manager, Institutional Marketing

Our Mission

Segerstrom Center for the Arts believes in the power of performing arts to transform lives and that the shared experience and exploration of the arts will help unite Orange County, creating a more culturally connected and vital community. We will help shape the Orange County of the future through meaningful collaborations with diverse communities, embracing creativity in all its forms and enabling a more inclusive, vibrant performing arts scene at the Center and across the region. We will maintain the excellence of our core artistic and educational programs while demonstrating the entrepreneurial resolve to extend resources, know-how and creativity into the communities we engage with. The Center will be transformed into a cultural hub and dynamic town square deeply ingrained in the fabric of our community. Artistically ambitious yet accessible to all, the Center will shine as the very model of the successful performing arts center of the future. We will show that together we thrive when we make the arts matter.

Job Summary

The Manager, Institutional Marketing supports the execution of Segerstrom Center’s institutional marketing and audience development strategies by translating long-range plan priorities into actionable campaigns, community outreach tactics, audience segments, content calendars, and measurable campaign plans. Reporting to the Senior Director, Program Marketing, this role focuses on integrated, bilingual, and community-focused marketing efforts that expand awareness, access, and engagement among families, first-time attendees, Hispanic and Spanish-speaking communities, and other priority audiences. The Manager helps position the Center as a welcoming, accessible cultural destination while strengthening relationships with the communities it serves.

Job Duties

* Execute integrated institutional marketing campaigns that advance the Center’s long-range plan priorities, with emphasis on audience growth, in...