Lead Generation Specialist via Social Media (USA/Canada)

Social Media Appointment Setter (Health & Fitness) – Remote Contractor

We are looking to partner with an experienced Social Media Appointment Setter (DM Setter) who has a background in booking consultations through Instagram and Facebook DMs, ideally within the health, fitness, wellness or online coaching industry. This role is ideal for a sharp, organised individual who wants to collaborate with a fast-moving company.

Our audience is primarily women aged 40+ navigating perimenopause and menopause, often experiencing challenges with weight gain, sleep, energy, anxiety and other hormonal symptoms. We are looking for someone who can communicate with empathy, professionalism and confidence when discussing sensitive health-related topics, while effectively guiding suitable prospects towards booking a consultation.

Role Overview

As a contractor, you will provide lead generation and social media appointment-setting services inside our messaging accounts, responding to leads who message us and connecting via outreach organically through our Instagram, Skool and CRM.

Your main objective will be to represent our brand in communications and convert conversations with interested prospects into qualified, booked consultation calls with our menopause consultants.

This is a social media DM appointment-setting role, not a cold-calling, telesales or traditional outbound lead generation position. Experience managing high volumes of social media conversations and successfully booking consultations is highly desirable.

Scope of Work

• Executing our lead generation and DM appointment-setting strategy across social media platforms during agreed availability.
• Managing inbound and outbound DM conversations on Instagram, Skool, and via a CRM identifying suitable prospects and guiding them towards booking consultations.
• Building rapport with prospective clients, asking appropriate qualifying questions and confidently handling common objections.
• Maintaining accurate logs of prospects and performance (tracking sheets provided).
• Sharing insights and suggestions to improve the process and implement new ideas effectively in collaboration with company leadership.

Performance Expectations & KPIs

This is a fast-paced, performance-driven role with clear expectations around responsiveness, conversation volume and consultation bookings.

Contractors will be expected to

• Actively manage incoming messages throughout their shift, with new messages arriving consistently across the day.
• Maintain fast response times and ensure prospective clients receive timely follow-ups.
• Consistently work towards daily consultation booking targets and agreed performance KPIs.
• Maintain accurate tracking of conversations, booked calls, follow-ups and outcomes.
• Demonstrate strong conversion skills, turning qualified DM conversations into booked consultations.

Performance will be reviewed against agreed KPIs, including response speed, lead engagement, booking activity and consultation outcomes.

Additional Administrative & Scheduling Responsibilities

Alongside lead generation and appointment setting, this is a busy, fast-paced role with a variety of day-to-day administrative and scheduling responsibilities.

These include maintaining setter trackers and follow-up lists, managing consultation bookings, cancellations and reschedules, opening additional appointment times when needed, updating Slack channels and booking threads, recording shift metrics, and keeping all lead and booking information accurate and up to date.

The role involves managing multiple moving parts throughout each shift, so strong organisation, attention to detail and clear communication are essential.

You’ll also be responsible for thorough shift handovers, documenting outstanding tasks and following established processes to ensure nothing falls through the cracks.

Required Experience & Skills

We are particularly interested in contractors who have

• Previous experience booking consultation or sales calls through social media DMs.
• 1+ year of social media appointment-setting experience within a health, fitness, wellness or online coaching business.
• An empathetic, professional approach to communicating with women about personal or sensitive health concerns.
• Experience working towards measurable appointment-setting KPIs and booking targets.
• Experience specifically within a menopause, women's health, nutrition or fitness coaching business would be a strong advantage.

USA Contractor Requirements

Please only apply if you can say YES to the points below

• Available to provide services during one of the following Eastern Time shifts:
• Morning shift: 9am–3pm ET
• Evening shift: 3pm–9pm ET
• You will be assigned an agreed shift schedule and are not expected to cover both shifts in the same day.
• Able to provide a minimum of 30 service hours per week, generally across five shifts, with six-hour weekday shifts and seven-hour weekend shifts where scheduled.
• Able to provide services on weekends.

Availability during agreed shifts means being at your computer, actively working, monitoring messages and remaining responsive throughout the full shift. This is not a role that can be completed intermittently throughout the day.

Compensation (Contract Basis)

* From $1,800/month (plus performance-based bonuses).

*(Payment is based on services rendered – this is an independent contractor position, not an employment role.)*

Job Type: Full-time

Pay: $1,800.00 - $2,000.00 per month

Application Question(s)

• Have your roles included ongoing, direct, daily feedback on your messaging?
• Have you previously worked in a DM-based lead generation role where you were responsible for engaging with prospective leads through direct messages, building conversations, and booking them onto sales calls?

If yes, please provide details of your experience

* Has outbound DM outreach been part of your previous lead generation roles, where you were responsible for initiating conversations with prospective leads and crafting engaging messages to encourage responses?

If yes, please provide details of your experience

* In this role you will be expected to hit targets and KPIs, specifically with speed of responses, the volume of leads you will reach out to per hour, and sales calls booked each day.

How many sales calls were you expected to offer each day? How fast were you expected to reply to messages once they entered the inbox/email/chat system? How many leads were you expected to reach out to on an hourly or daily basis?

* This role is contracted for the specific times noted in the ad and is not task-based or flexible. During the 6-hour contracted shift time, you would need to be actively messaging leads, responding in real time, and available. Please confirm your understanding of this requirement and whether you can meet it consistently.

Work Location: Remote