Head of Marketing

About Somethings

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Somethings is building the first social wellness platform for teens and young adults — a place where a teen can form a real relationship with a mentor who gets them, sticks with them, and helps them get better.

25 million teens in the U.S. are struggling with their mental health. Every one of the thousands of teens who download Somethings is struggling. Our job is to make sure they don't just show up — they stay, connect with real humans who care deeply about them, and get the support they need to thrive.

We're backed by General Catalyst and world-class healthcare and consumer investors, and we're growing fast — in 2025 we grew 1100%, and we're on track to 5x in 2026.

If you want to help shape how a generational company in mental health shows up to the world, welcome home.

Role Overview

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We're looking for a Head of Marketing to own how Somethings shows up to the world to health insurance plans, state partners, and in the broader cultural conversation about teen mental health.

This is a senior, trusted, end-to-end role. You'll set the narrative and personality of the Somethings brand and make it real across content, conferences, performance, and commercial marketing.

We're looking for an exceptional B2B marketer who can do two things most people can't do at once: build a brand people actually care about, and run a disciplined, measurable engine that drives commercial outcomes.

A big part of the job is figuring out how to make Somethings genuinely relevant to health plans — through taste, channel strategy, and earned attention, not just spend. But of equal importance is finding a way to make Somethings the most culturally relevant brand in youth mental health and solidify us as the trusted resource for teens nationwide through our brand presence.

What You'll Do

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You'll be the sole owner of the brand and how Somethings shows up for our commercial B2B...