Head of Marketing

The short version

Kodable prepares kids for the future by teaching essential digital literacy skills — coding, typing, STEM, and more. We're in over half the elementary schools in the US, we're profitable, and we need someone to own growth who actually knows what they're doing.

You'd lead a small team, set the strategy, and do a lot of the work yourself. There is no agency on retainer. There's no big department waiting for a leader. There's an opportunity to build something from a position of real strength.

If that sounds limiting, this isn't your role. If it sounds like freedom, keep reading.

What Kodable actually is

We're a K-5 digital literacy platform — started as a coding app, now expanding into typing and eventually digital citizenship. We've been around for 15 years, we're bootstrapped-in-spirit (lean, profitable, founder-led), and we've built something that teachers genuinely love. Our growth has been almost entirely product-led. Teachers find us, use the free version, and schools convert to paid when they see it working.

That's not a limitation — it's a clue. The best growth levers for Kodable look like product features, not ad campaigns. A share-your-progress button has outperformed every paid campaign we've ever run. The person who thrives here will find that fascinating, not frustrating.

What this role actually looks like

You'd own the growth model end to end. What levers move activation, what loops drive referral, how we convert free schools to paid, how we think about the parent audience, how we instrument and improve each stage of the funnel. You'd look at the whole picture and decide where to focus.

You'd execute most of it yourself. Lifecycle email, in-app campaigns, referral mechanics, activation flows, landing pages, launch experiments. You'd write, build, ship, and measure. You'd manage and develop the people on your team, but the strategic and cross-functional growth work is yours to do.

You'd work like a product p...