Growth Marketing Manager

About Us

Specialty Smile Partners (SSP) is a specialty Dental Service Organization (DSO) specializing in orthodontic and pediatric dentistry, operating 30+ practice brands across six states. Our growth is fueled by a combination of organic performance and an active M&A strategy that continues to expand our footprint. Our marketing team plays a central role in driving new patient acquisition across a diverse and growing portfolio of local brands.

The Opportunity

We're looking for a Performance Marketing Specialist who lives and breathes paid media — someone who is equally comfortable in the platform dashboards and in the data, and who takes genuine ownership of the outcomes their spend produces.

This is not a "manage the agency" role. You will be the one who knows our accounts inside and out, sets the strategy, and holds every dollar accountable from ad strategy, to first click to new patient visit, and ultimately to treatment start. You'll work alongside a small, collaborative marketing team while managing relationships with external vendors and agency partners to ensure execution at scale.

SSP spends approximately $2M in digital ads, primarily across Google, with a growing Meta presence. However, long-term platform dollar allocation, including additional platforms, will be owned by this person. With new brands continuously joining through M&A, this role offers meaningful scope and real impact for the right person. To be successful in this role, this person must be both strategic and tactical, execution and results driven, and comfortable with accountability against outcomes.

What You'll Own

Paid Media Strategy & Execution

• Manage and optimize paid search (Google Ads) and paid social (Meta) campaigns across 30+ practice brands
• Develop and execute platform-specific strategies for both established and newly acquired brands
• Identify opportunities to expand into additional channels (e.g., YouTube, programmatic, TikTok) as the po...