Growth Marketing Manager, Direct Response

About The Role

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We're looking for a strategist who can own growth across a pod of 5-8 clients in our direct response/info marketing division. You'll lead a cross-functional team - managing a media buyer, copywriter, and PM - and you'll be the person responsible for making sure every client has a real plan, real goals, and someone actively driving toward them.

This is the most senior client-facing role in the division and you are setting the strategic direction for each client's marketing - offer positioning, funnel strategy, creative direction, KPIs - and then leading your team to execute against it. When something's working, you know why; when something's not, you've already diagnosed the constraint and you're prescribing a fix, not waiting for the client to notice.

You're also a people manager. Your pod reports to you, which means setting priorities, running 1:1s, giving direct feedback, developing your people, and holding the standard on everything that leaves your pod. A strategist who does good strategy, but doesn't lead their team is only doing half of the job.

What Success Looks Like

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• Every client has documented goals broken down from quarterly to monthly to weekly, with specific KPIs - not vague targets or whatever the client said they wanted on the sales call
• Your clients feel like someone is actively driving their growth, not maintaining what's already running and they trust you as an advisor
• You lead client calls with a clear agenda, performance context, and recommendations which are prepared well before
• When results are off, you can point to the specific constraint - not just "CPL is up." You know whether it's a creative fatigue issue, a funnel conversion problem, an offer misalignment, or a media buying execution gap, and you've already started working on it
• Your team knows what they're working on and why it matters: they understand how their work connects to the client's...