Director, Recruitment Marketing and Employer Brand

Corporate R363359 Full time Remote 654 Richland Hills Drive, San Antonio, TX 78245-2149 United States

Want to help pets live their best lives? We’re proud to be where the pets go and where the *pet people* go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you. Our core values capture that spirit as we work to improve lives by doing what’s right for pets and people. * Pet First – Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do. * Foster the Fun – Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services. * Let’s Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

About Petco: We’re proud to be "where the pets go" to find everything they need to live their best lives for more than 60 years — from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood — the boundless boops, missing slippers, late night zoomies and everything in between. And we’re here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events. Director, Recruitment Marketingand Employer Brand Leads the enterprise strategy, development and execution of employerbrand, recruitmentmarketingand top of funnel candidate programsEssential Job Functions: Employer Brand & Recruitment Marketing Strategy:* Owns the enterprise employer brand andemployeevalueproposition(EVP)strategy,ensuring alignment with business priorities, workforce plans, and target talent segments. * Leads the research, development, and execution of employer brand and recruitment marketing strategies to strengthen brand awareness, improve candidate attraction, and support hiring outcomes. * Activities include: (a) identifying target prospective employees and sources for candidates for employment; (b) developing the company’s employer brand, employee value proposition, marketing themes, and media channels that align with target prospective employee demographics (e.g., company website, social media, publications, e-mail, face-to-face, etc.), (c) developing and implementing employer marketing strategies (e.g.,events,advertising, e-mail, online and in-store promotions, etc.); (d) overseeing the development and distribution of employer marketing materials, messages and content (e.g., print, video, digital); and (e) monitoring and reporting on the effectiveness of employer marketing programs, campaigns and tactics. * Responsible for the planning and management of employer brand promotion and recruiting eventsincluding large national conferences, regional conferences and local/campus hiring events. * Developsand managesbudgets,approvesexpendituresand provides status reports to management. * Develops and implements programs to track and communicate to prospective employees using customer relationship management (CRM) software. * Managescompany’sCMSandcareer website. ActivitiesincludeCMSvendor management,site planning, design, implementation and content developmentand updates, and coordinating with marketing staff to ensure content is consistent with other company communications.Tracks website trafficand provides reports based on KPIs. * Establishes andmaintainsrelationships with recruitment platform vendors and other external partners to help amplify (i.e., promote) and position the company’s employer brand among key talent. Education andExperienceRequirements:* Bachelor’s degree in Marketing, Communications, Human Resources, Business, ora relatedfield; advanced degree or relevant certifications preferred. * 10+ years of progressive experience in recruitment marketing, employer branding, talent acquisition marketing, or related functions, including 3+ years in a people-leader or enterprise leadership role. * Proven experience building and executing recruitment marketing and employer brand strategies at scale across multiple business segments, geographies, and high-volume and hard-to-fill roles. * Demonstratedexpertisein day-to-day recruitment marketing execution, including campaign management, content strategy, channel activation (career sites, social, job distribution, email/nurture, events),paid/search and social media,and vendor/agency oversight. * Strong analytics and insights background, with hands-on ownership of Recruitment Marketing Insights & Analytics and CRM analytics; ability to translate multi-source data into clear, actionable strategies for TA leaders and executives. * ExperienceleveragingCRM and ATS platforms (e.g., Phenom, Workday, or similar) to drive talent community engagement, pipeline conversion, and closed-loop optimization. * Proven ability to lead and develop high-performing teams, including recruitment marketing, employer brand, sourcing, or eventmanagementfunctions, with a focus on executionalexcellence,collaborationand continuous improvement. * Experience designing and executing partner and employer brand events (career fairs, university partnerships, industry conferences, internal summits, and community activations), including budget ownership and ROI measurement. * Strong cross-functional leadership skills withdemonstratedsuccess partnering with Talent Acquisition, HR, Marketing,CorporateCommunications, Operations,HiringManagersand external partners. * Executive-level communication and storytelling skills, with the ability to present insights, performance trends, and strategic recommendations to senior leaderswith data andclear outcomes/actions. * Highly organized, data-driven, and comfortable operating in a fast-paced, transformation-oriented environment with competing priorities.

#LI-AT2 #CORP For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits ( opens in new window) Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

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