Director Product Marketing

Job Summary

We are looking for a senior Product Marketing leader from a B2B SaaS company, preferably with experience in martech, adtech, marketing analytics, marketing measurement, attribution, incrementality, MMM, media optimization, customer intelligence, CDP, retail media analytics, or AI-led marketing intelligence platforms.This role is suited for someone who has marketed complex SaaS products to enterprise or mid-market buyers and can translate technical platform capabilities into clear business value for CMOs, growth leaders, marketing analytics teams, media teams, data leaders, finance stakeholders, and revenue teams.The person will own product positioning, messaging, go-to-market strategy, launch planning, sales enablement, competitive intelligence, buyer persona development, customer storytelling, and category education. The role requires both strategic thinking and hands-on execution.Key Responsibilities

• Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem.
• Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions.
• Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings.
• Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence.
• Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations.
• Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversa...