Director, Paid Social (Remote US)

About Us

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Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. Overview

Fanatics Betting & Gaming is seeking a strategic Director, Social to lead paid social media strategy, execution, and performance across our Online Sportsbook (OSB) and Casino (OC) businesses. This role will be responsible for developing the paid social roadmap, managing investment across OSB and OC, scaling creative and audience testing, and driving measurable brand and business impact.

The ideal candidate combines executive-level strategic thinking with hands-on paid social fluency, thrives in an intense and fast-paced environment, is highly analytical, and understands how creative, data, platform mechanics, and customer behavior work together to drive growth. This individual will manage senior planners and buyers, agency partners, platf...