Director of Campaign and Growth Strategy

Pay is based on a number of factors including the successful candidate’s job-related knowledge and skills, qualifications, and prior experience. Arvest offers a comprehensive suite of benefits, including a full range of health and life, financial, and wellness benefits. For more information about benefits, please visit www.arvest.com/careers/benefits .

Position offers remote flexibility for residents within the Arvest 4 State Operational Footprint (AR, KS, MO, OK), with a strong preference for candidates located in the Northwest Arkansas or Tulsa, Oklahoma City metro areas.

Availability is needed Monday through Friday 8:00 am to 5:00 pm with ability to work additional hours as needed.

Summary

The Director of Campaign and Growth Strategy is a pivotal leadership role designed for a visionary, growth-minded marketer who will own end-to-end marketing campaign lifecycles. This role will lead an integrated team of marketers focused on growing new and existing customer relationships, serving as a champion for Salesforce Marketing Cloud (SFMC), Financial Services Cloud (FSC), and our broader MarTech ecosystem. The Director of Campaign and Growth Strategy will relentlessly test, learn, and optimize marketing campaigns to drive deposit growth, loan acquisition, and lifelong customer retention.

Responsibilities

• Orchestrate high-impact performance marketing strategies aligned with ambitious asset growth goals while managing complex timelines and multi-stakeholder projects.
• Lead and mentor the integrated Campaign Strategy and Operations team, which serves as the central hub for campaign design, driving momentum to meet Arvest's strategic goals.
• Ensure seamless strategy-to-execution workflows and clear accountability for team deliverables.
• Foster continuous learning for the team in agile methodologies and advanced Salesforce Marketing Cloud capabilities.
• Design and govern sophisticated, automated, multi-channel customer journe...