Director, Commercial Marketing Acute Care

The Director, Commercial Marketing – Acute Care is responsible for leading the marketing strategy, planning, and execution of the Acute Care portfolio across key customer segments (e.g., hospitals, IDNs, health systems, laboratories). This role is accountable for driving demand, market share growth, and revenue by developing and implementing integrated commercial marketing programs that align with sales objectives and overall business strategy.

The Director will partner closely with Sales, Medical/Clinical Affairs, Market Access, Finance, and Product Management to position our Acute Care solutions, create differentiated value propositions, and deliver impactful campaigns that increase adoption and utilization in target segments and accounts.

Job Expectations

Strategy & Planning

• Develop and own the commercial marketing strategy for the Acute Care business, aligned with corporate and business unit strategies and goals.
• Conduct market assessments, segmentation, and targeting to identify and prioritize high-value customer segments and growth opportunities.
• Define clear positioning, messaging, and value propositions for Acute Care products and services, tailored by segment and stakeholder (e.g., clinicians, administrators, procurement).
• Lead the annual and quarterly marketing planning process (objectives, strategies, tactics, budgets, KPIs) for Acute Care.
• Use market insights, competitive intelligence, and customer feedback to refine strategy and inform business decisions.

Demand Generation & Campaign Management

• Design and execute integrated go-to-market plans and campaigns (digital, field marketing, events, content, and partner programs) that generate qualified leads and drive pipeline and revenue in Acute Care.
• Develop commercialization and commercial launch plans for new products, enhancements, and key initiatives.
• Partner with Sales Leadership to build account-based marketing (ABM) strategies for strategic health s...