Digital Media Buyer

Job description

• Support Media Team in the planning and development of paid media campaigns for digital advertising tactics
• Provide spend recommendations for various tactics available through digital advertising platforms (StackAdapt, Spotify, AudioGo, Google Ads, Meta Ads, etc.) to the Media Team
• Research digital media options during planning process based upon clients’ goals, including targeting options, ad formats, and campaign structure
• Execute client-approved digital media buys for multiple Agency clients
• Monitor digital media campaigns for performance and budgetary pacing on a regular basis
• Evaluate potential delivery of a wide range of digital media vehicles to determine which would most effectively drive KPIs
• Set up and facilitate implementation of social/digital tracking strategies, including Meta Conversions API (CAPI), LinkedIn Insight Tag, Stackadapt Universal Pixel, etc.
• Work with digital media sales representatives to develop customized programs that meet client budgets and goals, as needed
• Develop and maintain all digital media buys and post-buy analysis reporting
• Maintain client reporting through interactive dashboard(s) (via Google Data Studio) and provide actionable insights inform strategic shifts.
• Strong working knowledge of the Agency’s digital media buying software is a plus (StackAdapt, AudioGo, etc.)
• Source and communicate necessary ad material specifications and deadlines for all tactics within an approved plan
• Hybrid schedule available following first 90 days in office

Requirements

• A four-year degree
• 3 – 6 years of experience in a media department/advertising agency
• Experience in the research, planning, and execution of digital and social media ad campaigns
• Strong experience with StackAdapt, TikTok, Meta, Disney Campaign Manager, and other digital advertising platforms, including full campaign setup, audience creation, ad approval/support, and reporting
• Strong written and oral communication...