Digital Marketing & Social Media Specialist

Digital Marketing & Social Media Specialist

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The Digital Marketing & Social Media Specialist plays a key role in shaping Pennsylvania Lumbermens Mutual Insurance Company’s (PLM) digital presence, with a primary focus on social media strategy, content creation, and audience engagement. This role is responsible for developing compelling, industry-relevant content, managing platforms, and leveraging analytics to drive brand awareness, strengthen relationships, and support lead generation.

Company

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Pennsylvania Lumbermens Mutual Insurance Company (PLM) is America’s oldest and largest insurance company dedicated to protecting wood-related businesses such as lumber and building material dealers, wood product manufacturers, and sawmills. Headquartered in Center City, Philadelphia, PLM has been recognized as a Philadelphia Inquirer Top Workplace for nearly a decade.

Since 1895, we have built long-term relationships grounded in stability, specialized expertise, superior customer service, and transparent communication. Our commitment extends beyond our policyholders to our employees and communities. We believe company success begins with employee development. We support continuous learning, career growth, and a culture where individuals are empowered to contribute and thrive.

Responsibilities

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• Develop and execute a comprehensive social media strategy aligned with PLM’s business and marketing objectives
• Create and publish high-quality written, visual, and video content that educates audiences on industry topics, coverages, and risk management insights
• Design and develop digital assets (graphics, templates, social visuals, and marketing collateral) to support marketing, sales, and internal department initiatives
• Monitor and engage with audiences, fostering meaningful interactions with policyholders, prospects, and industry partners
• Manage and optimize PLM’s social...