Demand Generation Marketing Specialist

Are you a data-driven marketer who thrives on turning insights into impactful campaigns? WHR Global is seeking a Demand Generation Marketing Specialist to build and execute innovative marketing strategies that generate leads, nurture prospects, and support a high-performing sales organization. Why Work with Us

• 12-Time Top Workplace award winner with a supportive, people-first culture
• Supportive team culture dedicated to providing exceptional, white-glove service
• Promotes from within and offers professional growth opportunities
• Independently owned global organization with an outstanding industry reputation
• Competitive pay and comprehensive benefits
• Sustainability-rated employer committed to social responsibility

The Demand Generation Marketing Specialist is responsible for the marketing qualified lead (MQL) generation, communications, and promotional materials for WHR Global supporting sales efforts to the external market. Tasked with developing and maintaining marketing strategies and continuing to build the WHR brand through clear and concise messaging on social media, videos, webinars, downloadable assets, proposals, and prospecting materials. This role plays a key part in building and executing marketing strategies that strengthen the WHR brand through clear, compelling messaging across social media, digital campaigns, webinars, proposals, and prospecting materials.

Essential Duties & Responsibilities

• Write email marketing promotions to maximize lead capture for multi-channel demand generation campaigns.
• Collaborate with marketing, sales, and key stakeholders to create targeted messaging and content that drives meaningful customer engagement.

• Build automated marketing email architecture and workflows to inform, educate, and warm leads from an initial awareness stage to a willingness to accept or schedule a sales meeting.
• Assist in generating marketing assets (i.e., downloadable documents, templates, and industry resourc...