Community Manager

Job Description

Community Manager

Franklin, TN

On-site

The Community Manager is a key part of the transformational journey to data driven brand building with the aim to transform the way we connect with the pet parents; and build relationships with them at the heart of everything we do.

The Community Manager owns the ongoing, relational layer of brand presence – the people who care about the brand, talk to each other about it, and expect to be heard by the brand. The job is to build, nurture, and sustain an actual community around the brand – they’re members, not audiences.

What are we looking for?

• Bachelor’s degree required
• 3 years in community management, social engagement, or a closely related role; brand-side or agency-side experience valuable
• CPG experience valuable – pet care, food, or comparable categories where consumers form genuine affinity around brands most relevant.
• Demonstrated experience building or sustaining an actual community, not just running a brand channel.
• Experience with community-native platforms including Reddit, branded forums – alongside mainstream social.
• Strong presentation skills
• Experience managing conflict, moderation, and crisis moments in public-facing community spaces.
• Working knowledge of UGC rights and the legal frameworks around community content.

What would be your key responsibilities?

Community Strategy

* Defines what community means for the brand: who belongs, why they gather, where they gather, and what value the brand provides that makes the community worth joining.

Platform Stewardship

* Runs the spaces where community happens – owned (branded platforms, ambassador programs, forums, Facebook Groups, etc.) and earned (Reddit threads, fan accounts, niche communities where the brand shows up as a guest).

Conversation Engagement

• Actively participates in community conversation; responds, asks, listens
• Maintains relationships w...