Branding/Marketing SME (Remote)

Overview

GovCIO is hiring an experienced Branding/Marketing subject matter expert to refresh the brand identity, differentiate a Department of Veterans Affairs (VA) Data Modernization initiative from competitors, as well as ensure unified messaging. This position is fully remote, located in the United States. Responsibilities: * Serve as a key member of the Data Modernization team with primary responsibilities that include executive communications as well as support for internal communications. * Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders. * Monitor trends and best practices in internal communications to improve strategies. * Translate complex technical concepts (data governance, analytics, platform capabilities) into clear, audience‑appropriate messaging. * Develop presentations, briefs, narratives, marketing collateral, platform overviews, and stakeholder engagement decks. * Partner with cross‑functional teams (product, engineering, PMO, change management) to ensure consistent positioning and alignment with program goals. * Assess audience needs, synthesize requirements, and produce targeted messaging to drive adoption and stakeholder buy‑in. * Provide strategic thinking, outstanding organization and planning, and a strong ability to collaborate and communicate with cross-functional teams and stakeholders. * Ensure smooth execution of executive engagements with relevant customers/partners. * Develop strong internal relationships to support communications, stakeholder engagement, and program priorities. * Gather, analyze, and report data on marketing and communication campaigns. * Use insights from data analysis to adjust strategies and improve outcomes. * Innovate and implement new communication tools and techniques. * Continuously improve communication processes and strategies.

Qualifications: Required Skills and Experience:* Bachelor's in business administration, Business Management, Computer Science, Information Systems, Journalism, Marketing, Communications, or related fields plus 12 years of experience. * Experience developing go‑to‑market strategies, value propositions, and messaging frameworks for data products or enterprise platforms. * Proven skill in designing and executing multi‑channel communication plans (internal/external comms, stakeholder updates, campaign messaging). * Experience supporting large‑scale transformation efforts, including change management messaging, communication sequencing, and stakeholder mapping. * Exceptional writing, editing, and presentation skills with the ability to meet tight deadlines, organize complex information, and support leadership communications. * Strong verbal communication and organizational skills. * Ability to work independently and in a remote team setting. * Analytical skills to assess communication processes and campaigns. * Project management skills to handle multiple projects and meet deadlines. * Interpersonal skills to build strong relationships with team members, stakeholders, and partners. * Presentation skills for delivering polished presentations to diverse audiences, including senior executives. * Proficiency with content management systems, event management software, Microsoft Office Suite, Canva, video editing/creation programs, MS SharePoint, and various communication platforms. * Understanding of social media strategies and digital marketing tools.

Preferred Skills and Experience

* Deep expertise in federal/VA-focused marketing, including familiarity with VA OIT, data platforms, and government program communication norms. * Familiarity with federal acquisition language, LOE documentation, strategic plans, and communication best practices for government stakeholders. * Experience with Veterans Affairs or other government agencies. * PMP, Scrum Master, and/or other Agile/SAFe certifications. * Strategic Communication Management Professional (SCMP) * Certified Public Relations Counselor (CPRC) * Digital Marketing Professional Certification

Clearance Required

* Ability to obtain and maintain a suitability/Public Trust

Posted Salary Range: USD $175,000.00 - USD $195,000.00 /Yr.