Ad Creative Strategist (Paid Media)

Position Overview

215 Marketing is seeking an Ad Creative Strategist who combines expertise in creative strategy, production, and performance optimization within paid media advertising. This role is responsible for owning and elevating the creative output across all paid advertising accounts, with a focus on driving measurable results through high-performing ad creative.

This position plays a critical role in improving campaign performance across platforms such as Meta, TikTok, and YouTube by developing, producing, and iterating on ad creatives that are engineered to convert—not just designed to look good.

The ideal candidate has proven experience creating paid ad creative, thrives in fast-paced, high-output environments, and understands how to translate performance data into actionable creative improvements.

This is not a traditional design role or brand-focused creative position.

This is a performance-driven role where success is measured by the impact creative has on advertising results. The ideal candidate understands how to produce high volumes of creative efficiently while continuously improving performance through testing and iteration.

Minimum Requirements

• 2+ years of experience creating paid ad creative (Meta, TikTok, YouTube, etc.)
• 2+ years of experience producing both static and video ad assets
• Experience working in a performance marketing agency or DTC brand environment
• Strong understanding of paid media performance metrics (CTR, CPA, conversions, etc.)
• Proven ability to manage multiple projects and maintain high creative output
• Proficiency in Adobe Creative Suite (Photoshop, Premiere, After Effects) or equivalent
• Strong video editing and storytelling capabilities
• Experience collaborating with media buyers and/or performance teams
• Ability to function autonomously, be self-directed, and highly organized
• Excellent attention-to-detail
• Strong communication and problem-solving skills

**Responsibilities / Role...