Account-Based Marketing Manager (Hearing Care Practice Management) - NA

* Remote * + United States + - United States + - United States + - United States + - United States + - United States + - United States + - United States + - United States• +8 more

Job description

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#### About the role:

We are seeking a Marketing Manager based in the US (East Coast preferred) to lead marketing efforts in the US and Canada. You will drive brand awareness, demand generation, and pipeline for our Practice Management Software among private hearing care practices and enterprise hearing retailers. Reporting to the Marketing team in Copenhagen (a small, collaborative group of 3), you will work closely with a growing North American sales and business development team.

This is a hands-on, versatile role in a scrappy environment. While Account-Based Marketing (ABM) is central, you will be a true jack-of-all-trades - equally comfortable crafting personalized ABM campaigns as you are writing compelling copy, proofreading assets, developing messaging, or supporting day-to-day marketing execution. Occasional travel to Copenhagen HQ and North American industry events is expected.

Location & Travel: US-based (East Coast preferred for time zone alignment). Occasional travel to Copenhagen and North American events. Right to work in the US required.

#### What you’ll own:

* Own ABM Strategy & Execution:

+ Build and continuously refine the target account list with Sales leadership, segmenting into 1:1, 1:few, and broader tiers. + Design and run personalized 1:1 and 1:few ABM plays - including account-specific value propositions, custom content, intent-led nurturing, executive engagement, and direct mail/gifting - to drive engagement, qualification, opportunity creation, and post-sale expansion for high-value accounts. * Orchestrate Cross-Functional Alignment: Partner deeply with Sales teams on account planning, joint outreach, meeting generation, and pipeline acceleration. Lea...